TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streaming services has intens